Monday, January 02, 2012

Memetic Engineering + Music = Fan Engagement

On Sun, Jan 1, 2012 at 5:04 PM, Leveious wrote:
 Memetic Engineering + Music =  Fan Engagement

When companies – society take Memetic engineering interconnection With the Digital landscape Mobile/ Internet which has sparked a dynamic cultural shift towards "collaboration and participatory commerce", (Co Creation) and customers demanding engagement in products at unprecedented levels, corporations and institutions are scrambling to figure out the new rules of business. employees- peoples are demanding involvement in determining company direction, and executives are discovering that accepting it brings success

Our Collegues first book  Ramaswamy and Gouillart , (The Future of Competition) and Gouillart (Transforming the Organization) highlight several examples, ranging from Starbucks to Summerset Houseboats, of companies moving from a top-down to a bottom-up approach and establishing cost-effective measures like crowd-sourcing to meet local needs.  Since we know the  authors they make an excellent case by examining the successful integration of these strategies, but they never quite make the leap beyond their single-line strategy and urge for implementation. We are implementing such strategies in actual Real time.

 Music User - Fan Experience 

"The understanding of  harmonic context in which music is  heard, chords that  changed  peoples sensory experience, just as it does in mind without auditory cortex damage,"Such scientific  cases give us valuable information about how the auditory cortex and connected brain systems integrate what we hear with what we know about meaningful sounds like music."

The activity of our brain during music perception also is being studied using various imaging techniques. For instance, increased flow of blood and oxygen to different brain areas can be seen as people play and listen to music. In addition, studies of animals reveal details of anatomy and the workings of brain cells that underlie music perception.

When you add the context of Memetic engineering  which is constant evolving proven theory of Mental content based on Richard Dawkins 1976 book the Selfish Gene It purports to be an approach to evolutionary models of cultural information transfer. A meme, analogous to a gene, is essentially a "unit of culture"—an idea, belief, pattern of behavior, etc. which is "hosted" in one or more individual minds, and which can reproduce itself from mind to mind. Thus what would otherwise be regarded as one individual influencing another to adopt a belief is seen memetically as a meme reproducing itself. As with genetics, particularly under Dawkins's interpretation, a meme's success may be due to its contribution to the effectiveness of its host. JohnSokol and  my self Leveious Rolando  coin Memetic Engineering  along with our colleague Gibran Burchett- Lawrence Lotman with partner Morgan Warstler.

When you add the most powerful multi sensory  experience of Music and how it effects all parts of the brains and even the cells of the human body. which in turns effects the  behavior ideas or memes shapes the out  comes global pop culture and influence on all social change.

Our Partner Grammy Award winning Engineer- music producer Bob " Bassy" Brockman - says:
"Your signature brain wave activity is unique to you. It has a distinct rhythm and pattern that has developed over time and through habit.  We have developed audio-music strategies  that will facilitate and develop new patterns and expand frequencies-for example we  can  assist through  beats and  music to push focused attention towards brand campaign  via Mobile-Digital devices,  theta, alpha or even delta waves (we all know all of this intuitively)."               

Brain waves  that  Create our experiences:
Understanding Brain waves is key to grasping influence music- visual driven Memes( Ideas- Concepts)

Gamma waves are the fastest of the brainwave frequencies and signify the highest state of focus possible. They are associated with peak concentration and the brain's optimal frequency for cognitive functioning. A Nobel prize winning scientist has proven that the 40Hz frequency may be the key to the act of cognition!

Beta waves range between 13-40 HZ, and at that range you are wide-awake, alert with clarity of the mind. Therefore the mind is sharp, focused. It makes connections quickly, easily, and you're primed to do work that requires your full attention. In the Beta state, neurons fire abundantly and fast, in rapid succession, helping you achieve peak performance. New ideas and concepts with solutions to problems flash like lightning into your mind.

The Alpha state is an intensely pleasurable and relaxed state of consciousness essential to stress reduction and high levels of creativity. Artists, musicians and athletes are prolific alpha producers; as are intuitive persons
.  A close partner  who is the leading Alpha researcher,  says, "Its pleasure may come from the fact that alpha "represents something like letting go of Fears and anxieties."

We have develop unique bi-neural  beat and music  frequencies allowing for and immediate attachment to any products (brands) and an emotional experience with our brand campaign. Our proprietary techniques allow for a Brands unique signature to be internalized by the target audience, in essence Embedding The Brand.  with  fans or people co-developing the ideas with us.

Our Partner Lawrence Lotman Award winning Film Producer says: "This ensures the target consumer is engaged with the new brand strategy creating a long term, adhesive loyal customer through credible and subliminally powerful emotional targeted messages that speak directly to the needs of our target audience."

John Sokol and  myself Leveious Rolando and others Team members along with world leading Behavioral scientists/ Global Advertising firms
and mobile- digital -social media apps designers have developed a   Product- Memetic music brain wave methodology (patent pending) with digital -Mobile forward thinking street teams composed of young minds who understand what is happening in world now!

We have combined leading Music engineers-producers, Concept producers, Retailers, Global manufactures, Entertainment executives, User experience software apps, Global leading edge Trend Specialists, Multi-sensory facilitators and Market itself (Creative consumers). 

We are especially focused on Users-MADE: "The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed" ; as well as User CREATED is the only alternative to traditional marketing and fast  changing market to what is  next: if you co-create   products,services participants obviously don't need to be 'told' about the product, plus they are far more likely to act as brand ambassadors to their friends, family and colleagues.  

User Made/Created is NOT plain feedback, it's not Do-It-Yourself, it's not customization, it's not even personalization, as all of these happen after companies have decided what the basics are, which products and services and experiences they're willing to hand over to consumers, who can then (at best) modify certain elements, change a color, replace a cover.  
our approach is Memetic engineering + music driven cultural with combine knowledge of consumers who
co creates and co -designs- co produces with us.
Below is a few links

The illiterate of the future will not be
the person who cannot read. It will be the person
who does not know how to learn to embrace change
and become a facilitator to adapt to change   .
Alvin Toffler

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